Rural Communication in Productive Innovation Processes Physalis Peruviana Aguaymanto in Arequipa

Authors

DOI:

https://doi.org/10.37467/revhuman.v21.5043

Keywords:

Rural communication, Productive innovation, Depopulation, Golden gooseberry, Territoriality, Communication barriers, Value chain

Abstract

This is the result of research financed by PROCIENCIA-CONCYTEC, whose objective is to analyze the rural communication forms in the processes of productive innovation and the positioning of the aguaymanto as a native product of the Peruvian Andes, to propose communication strategies in rural sectors of Arequipa, physalis peruviana is a fruit of Andean origin, whose properties and characteristics surpass other similar fruits; the method of analysis is qualitative-quantitative, of the correlational, transectional type, the exploration is carried out in five rural districts of Arequipa, applying 125 surveys and 10 interviews.

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Published

2023-08-04

How to Cite

Cusihuaman-Sisa, G. N. ., Pilares-Figueroa, D. ., Valdiglesias Calvo, R. ., & Cruz Zevallos, E. A. . (2023). Rural Communication in Productive Innovation Processes Physalis Peruviana Aguaymanto in Arequipa. HUMAN REVIEW. International Humanities Review / Revista Internacional De Humanidades, 21(1), 159–167. https://doi.org/10.37467/revhuman.v21.5043

Issue

Vol. 21 No. 1 (2023)

Section

Research articles

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